The art of doing more with less –
simplicity, frugal innovation,
sustainability.

We try to embody these words
in our work … “simplicity is about
subtracting the obvious and
adding the meaningful.”
- John Maeda

The art of doing more with less –
simplicity, frugal innovation,
sustainability.

We use frugal innovation to design
functional solutions with the re-use
and re-purpose mantra.

The art of doing more with less –
simplicity, frugal innovation,
sustainability.

Sustainability - At the core, India is a
culture of re-use and hand-me-downs,
strongly disliking wastage.
At aardra, we are akin
to this emotion.